Description
The Belizean Blue Silver, a 100% column-distilled rum made from Fairtrade-certified sugar cane molasses in Belize. This product is produced by Travellers Liquors Ltd, a family business based in Belize, and comes in sustainable packaging. The packaging, a Frugalpac bottle, is made from 94% recycled cardboard and has a food-safe inner lining.
The company Travellers Liquors Ltd. is Fairtrade certified, as is the entire sugar industry in Belize. It actively pursues measures to reuse and recycle bottles and has installed a wastewater treatment plant at its distillery. The Frugal Bottle, the packaging of Belizean Blue Silver, offers an innovative 360-degree branding opportunity that makes the product stand out on the shelf, in addition to being environmentally friendly due to its light weight and reduced carbon footprint.
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